Freshmen Media Literacy
Social
Media Consultation: NFL in Action
NFL
players, and those in the other major pro sports, are learning that the
impersonal fans of old are morphing into the we-take-it-personal fans of today
when it comes to Twitter, Facebook and other forms of social media. Twitter
allows each player to hold his own national forum each day, without reporters
or microphones, creating a bond that never existed before between athlete and
fan, participant and spectator. For instance, many of Maurkice Pouncey's
135,000 followers on Twitter feel a special kinship to the three-time Pro Bowl
center because he often tweets a dozen times or more per day, creating the
impression of a one-on-one relationship. Pouncey also gives away prizes at
random. And some of Ike Taylor's 119,000 followers likely were drawn to him
because of the inspirational messages he relays each day.
The
Eagles, for example, review the Twitter and Facebook pages of all prospective
draft picks, if only to gauge a player's personality and detect possible
trouble. Steelers general manager Kevin Colbert discourages but doesn't ban
players from tweeting — more than 70 Steelers players do — but asks them to be
professional and courteous. Tomlin unexpectedly jumped on the Twitter bandwagon
last month, saying he wanted to give his players a social media role model.
Charley
Casserly, a former general manager of the Redskins and Texans, would dislike
his players being equipped with such a potentially troublesome tool. Still,
with more than 1,000 NFL players on Twitter, it's becoming more difficult for
teams to put the social media genie back into the bottle. “When I've given
talks to teams about how to handle the media, I tell them social media is like
having a national press conference: Everyone has access to it,” said Casserly,
an NFL Network analyst. “When you go for a national press conference, you're
composed, you've thought out what you're going to say, you're in a reserved
mood and careful. On Twitter, some things will come out that shouldn't be out
there. And there's a level of mental toughness that you have to have to be on
Twitter because anybody can access you, anybody can say anything to you. How
does that affect you?” On Twitter or Facebook, blocking an individual prevents
them from accessing that account. Some players stick to the basics, with benign
comments and go-team messages. Others are apt to discuss anything that's on
their mind. That's why some teams tell their players to remember that the first
four letters in Twitter are twit — and not to be one when they post a message
that can be read by a potential audience of 500 million.